M4/3 model pricing

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Martin Myrick

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M4/3 model pricing

PostTue Nov 13, 2012 1:00 am

I suggested in an earlier post that you guys should look at the option of selling the manual 4/3 model without the software bundle for a cheaper price in order to compete with the GH3. I am suggesting it again as a way of reviving interest that is increasingly diminishing as your sensor supply problems linger on. There are many GH2 users who are dissatisfied with what the GH3 offers so far, and now would be the time for you guys to strike. Once we find out that the GH3 has the potential for powerful hacks, which is being hinted at, you will have missed that marketing opportunity. Of course I know my remarks will be met with scorn from the fanboys like last time, I really don't care, just saying what I think.
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CaptainHook

Blackmagic Design

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Re: M4/3 model pricing

PostTue Nov 13, 2012 2:18 am

Check the giant "shipping" thread where a dealer offered to sell a BMCC because they didn't have a pre-order list. It sold in 12 seconds. I'm only saying that because i think the camera is, and will be very much in demand over the next few months. Sure there's a few annoyed people who have jumped ship, but i think there's a lot more people (like me) quietly waiting in the wings.

Are you doing work you NEED the camera for? Wouldn't those jobs pay for it easily? Otherwise if it's something you want but it's out of your budget, maybe you have to either save for it or put it in the "want but can't have" basket..? If this comes across as rude, i apologize. But at the same time i honestly i think your request is a bit rude.

Don't you think it's odd there's no other camera maker out there currently offering an image like the blackmagic in raw or 10bit, anywhere near it's price? But you still think it should be lower? It's already MUCH cheaper than anything that comes close to touching it. IMHO.
**Any post by me prior to Aug 2014 was before i started working for Blackmagic**
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Nick Bedford

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Re: M4/3 model pricing

PostTue Nov 13, 2012 3:41 am

I don't think Blackmagic Design needs any help selling this camera. We're getting a stripped down Alexa image for $3,000.
Nick Bedford, Photographer
http://www.nickbedford.com/
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Kholi Hicks

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Re: M4/3 model pricing

PostTue Nov 13, 2012 3:41 am

As an avid GH2 fan, and having used this camera, I can confidently say that nothing the GH3's image will provide will stand up to this camera.

It may have more options, though, so if you need those then the GH3 is the way to go.
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Ryan Best

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Re: M4/3 model pricing

PostTue Nov 13, 2012 5:21 am

Nick Bedford wrote:I don't think Blackmagic Design needs any help selling this camera. We're getting a stripped down Alexa image for $3,000.


+1
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Martin Myrick

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Re: M4/3 model pricing

PostTue Nov 13, 2012 5:44 am

Captain Hook, I will request whatever I wish and I really don't care if you think it is rude or not. I realize you guys are thrilled with paying $3,000 and to each his own. I too believe the Black Magic camera is superior, but if I can get away with using a $1300 dollar camera I will. However, I would much rather go for the BMCC if the pricing packages were more flexible. I won't be using a RAW workflow and therefore don't need the software package, so I will continue to request that the camera be sold on its own. Why anyone would think my request is rude is just bizarre and demonstrates the strange quasi-religious fervor that develops in these forums. Get a life...or better yet, get a camera for $3000 dollars...if you can!
Last edited by Martin Myrick on Tue Nov 13, 2012 6:24 am, edited 1 time in total.
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Peter J. DeCrescenzo

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Re: M4/3 model pricing

PostTue Nov 13, 2012 6:06 am

Hi Martin: I think your request is a reasonable one to make, but there's a possibility that unbundling the BMCC hardware and software might not actually have much affect on the BMCC hardware selling price.

In other words, removing the software from the BMCC package might only reduce the selling price by a very small amount, e.g.: $1-$5 less.

Over the years, there have been many, many examples of relatively expensive software being bundled with hardware with very little or no effect on the selling price of the hardware.

As for the BMCC hardware & software bundle pricing, this is just a guess on my part; I could be wrong. Cheers.
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Ryan Best

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Re: M4/3 model pricing

PostTue Nov 13, 2012 6:16 am

Peter J. DeCrescenzo wrote:Hi Martin: I think your request is a reasonable one to make, but there's a possibility that unbundling the BMCC hardware and software might not actually have much affect on the BMCC hardware selling price.

In other words, removing the software from the BMCC package might only reduce the selling price by a very small amount, e.g.: $1-$5 less.

Over the years, there have been many, many examples of relatively expensive software being bundled with hardware with very little or no effect on the selling price of the hardware.

As for the BMCC hardware & software bundle pricing, this is just a guess on my part; I could be wrong. Cheers.


I also think that this may not have a major effect on the price point - I believe BMD want to bring more attention to davinci resolve itself - this after all is a great option for those wishing for a more professional colouring tool regardless of BMCC ownership.
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Lorenzo Straight

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Re: M4/3 model pricing

PostTue Nov 13, 2012 8:14 am

At least he's trying :lol: . I don't think they're really adding the cost of the software. It's just a gift I believe to go along with their camera. You know, like Red has free software for their cameras.
Last edited by Lorenzo Straight on Tue Nov 13, 2012 10:35 pm, edited 1 time in total.
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Roland Öller

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Re: M4/3 model pricing

PostTue Nov 13, 2012 3:16 pm

Martin Myrick wrote:... I won't be using a RAW workflow and therefore don't need the software package, ...


Even if you are not shooting raw, Davinci Resolve is an amazing color grading software. You should want to use it. I have been using Resolve on an AVCHD-project last month and the benefits were huge. Not grading your BMCC-footage, whether it's raw or ProRes would be a terrible waste in my opinion.

And it's not like the price of that software is added to the camera. The way I understand it, it's a free bonus.
"Buy the BMCC now and get Davinci as a bonus for free!!!"


Also, you said:
Martin Myrick wrote:There are many GH2 users who are dissatisfied with what the GH3 offers so far

That's all that needs to be said, really. If people who are dissatisfied can afford it, they'll buy something else. If they can't afford it, then they cant't afford it!

Ferrari isn't lowering prices on their cars because Fiat-divers can't afford them.
No offense to Fiat-drivers or GH3-users intended. ;)

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