Little more info from here -
Okie, lets see if I got what was being said through there.... Apple, Atomos and DJI will be the only ones with ProRes Raw for at least then next half year or so.
And there seemed to be a bias towards HDR, which IMHO looks a bit **** - crushed shadows and highlights on non-HDR screens,... which is 95 to 98 % of what's out in the real world.
Frankly I'd be happier with more CineDNG support (yeah, Cion Owner, they dropped support for us,..) actually being completed, and more Non-Proprietary CoDec's, like Cineform, being made available.
Our media and files should not be limited to one OS or one NLE, but independent and accessible by all.
Looks like BMD has already learned this with the ExFat support and the SSD recorder for the Ursa Mini range.
Thought Atomos had too, with ExFat and SSD's,... but they seem to be aligning themselves with Apple.
Andrew Kolakowski wrote:There is a reason and it's not because Macs are shiny and aluminium made
Yes, and it's all Marketing and Habit Building - provide cheap Macs and FCP to Universities and kick-backs to lecturers, and they will only teach editing on those same Macs and and NLE,.. and then the students are molded in to believing that the gear they learn on is the Only Way.
Then when they get jobs they want to work on those same machines because they become resistant to change once the habit has been built. When they move up to the jobs where they have the corporate buying power, they go to the platform they have habitually used.
The same habits is how religious indoctrination works.
Smart Marketing, sure, but not necessarily a better product.
Canon and Red have done the same.