Rendering artifacts - break even point

Hello,
so my question is about the rendering quality and the artifacts in the video which comes with that. Generally when we render a video for example a 1080p export, we use 30000 Kb/s as quality setting. With that of course the file will be huge. We now want to keep the file size as small as possible. Currently we export our videos in mp4 witht that setting.
When we set the quality to for example 10000 or below then of course the quality of the videos suffer, but not only that we get artifacts. Is there a general rule of how low we can get on the export quality/render quality without getting artifacts in the video, Or should the artifacts in general not happen and they are another problem which we could solve another way?
We use mp4 to ensure all of our customers can playback without a problem.
We have two different source files, if we shot the project ourselves we use a BMPCC 4k, which we shoot in raw. If we get files from our external partner, the files are general .mov with a bitrate o 300 mb/s (through an external recorder)
best wishes
Dominik
so my question is about the rendering quality and the artifacts in the video which comes with that. Generally when we render a video for example a 1080p export, we use 30000 Kb/s as quality setting. With that of course the file will be huge. We now want to keep the file size as small as possible. Currently we export our videos in mp4 witht that setting.
When we set the quality to for example 10000 or below then of course the quality of the videos suffer, but not only that we get artifacts. Is there a general rule of how low we can get on the export quality/render quality without getting artifacts in the video, Or should the artifacts in general not happen and they are another problem which we could solve another way?
We use mp4 to ensure all of our customers can playback without a problem.
We have two different source files, if we shot the project ourselves we use a BMPCC 4k, which we shoot in raw. If we get files from our external partner, the files are general .mov with a bitrate o 300 mb/s (through an external recorder)
best wishes
Dominik