Sat Apr 12, 2025 10:59 am
Two extra cents...
Whether obtained with hardware like me, or bough separately, it would be normal that a license includes at least some upgrades, though it is understandable that in the long-term they may want to try to increase their income from the software, though in their case the software is also something that helps sell the hardware.
No subscription please, or if they really want to, a two way thing: 1) fixed price for the major upgrade (10-15% of a new license seems reasonable), or 2) a small montly amount (that over the time between major upgrades probably will bring to the same, but be "felt" less).
Minor ugprades should always be free, because they include bug fixes, and if one does not buy the upgrade or stop the subscription, the software should continue to work and be possible to uninstall and reinstall it, even moving it to other hardware (actually, in some countries technically it is a legal requirement).
Dropped Adobe for that.
Though notice that going to a subscription or even upgrade fee, means that they will have to change the way they manage things, to manage renewals, expiration, subscriptions, etc., and it is not going to be a two minutes change.
About "cloud AI", no thanks.
Can always be optional if they really want to, but there are people that have the hardware and do not want, and/or cannot, for different reason, send their stuff "to the cloud", especially being so-called "AI", even because people should stop talking about "the cloud" like if it was some fantasy place, it is hardware (e.g. storage, servers, networking) and software (e.g. OS, applications) physically somewhere and run by someone.
Unless BMD wants to go Apple way and start using specific instructions only to force people to use the newer GPUs (e.g Blackwell, for NVIDIA), otherwise, older cards may give slower performances, but may still be nice - and actually, it is not always the case, I use CUDA with Da Vinci, but another software uses OpenCL for some things, and I realised one of my older cards is much faster than a new one there, though it is true it was a kind of a special GPU.
Though this is again something in which if they start going that way, they will soon discover they will also have to manage that, both technically but also in terms of administrative, financial etc.
About some comments on "fun boys" (if I remember correctly the expression) that sounded honestly disparaging...
Don't forget those amateurs fun boy makes for quantity, and quantity allows bigger revenue for BMD that allows them to reduce the prices, which allow then even professionals but not forcibly with huge pockets to be able to buy the same or higher end, and to spend in innovation so that, e.g. even things that are not the top of their range and cost can give great results, especilally in good hands.
BMD can boast that some parts of "Avengers Age of Ultron" were done using Pocket Cinema 6k, but that was not a amateur improvised thing, it was an estimated 250 million USD budget movie with a revenue of more than 1 billion 400 millions USD.
Even better for software, once the development and release costs are recovered, any and all extra copies sold are mostly profit, so, the more amateurs buy Studio for its reasonable price and free upgrades, even if they always use only 10% of the functionalities, the more revenue for BMD to be able to invest.