Cary Knoop wrote:Because protectionism and proprietary only software is their company philosophy.
True. It gives them something to hold on to while their ship is sinking.
I've seen a number of other companies, for example Sony, who think that they can come up with what they think is the next greatest thing make it proprietary and think they are going to rule that area as it becomes some standard thing that no one can live without... Memory Stick, SXS, etc... have never been widely adopted and people opt for more common open formats even if they don't offer the same feature set.
Andrew Kolakowski wrote:I thought Adobe will be the last one as they have huge market share.
You would have thought. My assumption is that Apple knows that their relevance in the NLE space is limited. So many post houses got soured on FCP X. That they switched over to Premiere. Most were probably already using a number of apps from Adobe already (After Effects, Photoshop, Illustrator, Acrobat, etc...) that it probably didn't take much to convince their superiors that switching was a good idea.
Apple basically gave Adobe a huge amount of market share practically overnight.
So perhaps licensing to Adobe made sense to Apple to keep them relevant in the video space.