Glow effect on 3d Shape

Hi
Is it possible to add a glow effect directly to a 3d Shape without having to do a 3d render first as I want to keep the shape in the 3d environment.
Thanks
Ben
Is it possible to add a glow effect directly to a 3d Shape without having to do a 3d render first as I want to keep the shape in the 3d environment.
Thanks
Ben