Jim Simon wrote:rsf123 wrote:It depends how far BM want to go in making it user-friendly.
I tend to favor power over 'user friendly' myself, especially when 'user friendly' is little more than a euphemism for 'someone who hasn't taken the time to become proficient'.
I'll assess your comment based on (i) facts versus (ii) marketing.
In terms of facts, I do not contest your comment.
In terms of marketing, a user-friendly software opens it up to a wider user base (that comprises people as you described).
The BM CEO would ask himself: is there a benefit to BM to widen the user-base from experts to the broader youtube community? Would the increased reputation in the wider community increase BM's options of making saleable products to, not just the Hollywood fraternity, but to small video makers? For instance, does BM want to enter the territory of external monitors that are sold by the likes of SmallHD, Feelworld etc. i.e. the low margin, high turnover segment of the market.
Would having a wider user-base of Davinci help to expand its goodwill to people who buy cameras like the Blackmagic Pocket 4K and 6K series.
I personally am trained in a profession where, in my 30's it was very small, exclusive and very difficult to enter because of the high level of expertise needed. Later in my career, through governments coming in to break up monopolies, and increasing opportunities for training, the barrier to entry has been coming down.
Take another example. Decades ago, we had website software like Dreamweaver that were considerably difficult to learn. Now we have SquareSpace and Wix where anybody's grandma can make a website.
If BM were to make its interface so simple and intuitive, to Steve-Jobs-level of simplicity, while keeping its power, will that BM sell more hardware, or hinder it?
Let me say this. SOMEONE eventually is going to do it. BM can be like HP, Microsoft, Nokia, and laugh at the simplicity of the first iPhone.
I fully understand. As I said, I personally am in a profession with a very steep barrier to entry. And the natural tendency of those in it is to keep it that way. One of the ways this is achieved is to make the software so complex that the usual suspects can never grasp it. For example, if you look at the range of youtube tutorials out there, there are depths of Davinci and Fusion that are not touched by those tutorials.