This was bothering me too. For the 1 M/E Broadcast Panel, I was able to reset the button mapping. This was on a Windows 10 system.
- Remove current ATEM software (9.2.2 at the time)
- Install ATEM software 8.5.3
- Connect Broadcast Panel to computer via USB cable
- Load ATEM Setup, select Broadcast Panel, upgrade firmware (downgrades to 8.5.3)
- Cycle power to Broadcast Panel
- When I powered it back on, it connected to my 1 M/E Production Studio 4K as normal (didn't have to change firmware on that), and I was able to change the button mapping directly on the panel and save it
After all that, I removed 8.5.3, reinstalled 9.2.2, and so far everything is working. I haven't bothered upgrading the firmware on the Broadcast Panel since it's working with the older firmware and my switcher.
This may be worth a try for others.