Aaron Swann wrote:Please provide me feedback on my next question:
Adorama, B&H or any individual for that matter who may have high volume second hand URSA units decide to cash in on this and replace their obsolete URSAs with URSA mini Pro and then resell them at full price, do you consider this to be morally or ethically right? Because I tend to believe the second hand purchaser belongs in this category...
So can the original owner. Once they sold their URSA, they no longer are the original owner. They are the original purchaser. The person who bought it last is the current owner. That is my dispute with this. I'm not worried about the Adorama and B&H of the world. They profit from the promotion alone because they are authorize resellers and they're are bound to agreement clauses between distributors and resellers to keep this kind of activity culpable. I am more concern of the individuals who bought a number of URSAs as original owners and do what you said above. I agree that is not ethical... but there is no such thing as ethical and moral when it comes to money and business. But I digress.
The issue I have here too is that there was a promise of the URSA Turret and this promo is really to compensate for that. I really don't want another camera but I badly wanted the 4.6K turret. If the 4.6K turret was available, I could care less for a UM Pro. I still want my turret. So how do we fix this problem and be fair to those who bought the URSA - original or secondary purchaser? I'm asking for only one thing:
1. Allow current customers who legitimately bought an URSA directly or indirectly to be able to avail of the promo. If they are concern about the fraud that could happen, well limit the promo to 1 per customer or something like that. This respects true ownership because the real owner is the current owner.
Isn't that pretty simple. To your question about how far I am willing to go and spend to legally dispute and fight this? Well that depends but this is not the first rodeo and doing this for corporate takeovers and acquisition as a day job, I've had plenty of successes and a bunch of lawyer friends who are always willing to give guidance. In fact here is one idea shared by a lawyer over a water cooler chat that every current URSA owners can do to prevent the original owners from taking advantage of the promo and resellers no being able to sell it to them.
Current owners can write/email a letter to the reseller notifying them that the URSA with the serial number, with provided proof of purchase (furnishing both original customer purchase receipt and used sale receipt from current owner - this is the transfer of ownership), cannot honor the promotional price to the original customer in the event the original customer request for the promotion. So the reseller cannot sell the camera at the promotional price. If they do, they are in violation of the transfer of ownership between the parties as an instrument of fraud. That basically warns reseller to cease any transactions on your acquired URSA with said serial number. That does not cost money or time to do and you should do it now. If they do disregard your notice, you can sue the reseller for violating your rights of ownership of the URSA. No one wins in this case but current URSA owners can feel comfortable that they have not loose the fight, and make resellers and manufacturers think through better ways of promoting respecting laws of ownership. Think about this folks. It is legally your right to do so.