Great news from Apple for the ones outside the US

https://9to5mac.com/2020/03/23/build-to-order-mac-pricing/

They’ll come down, be patient. I’d expect food to go up and electronics to drop over the crisis.
People’s priorities will change.

I suspected prices would go up especially in Canada since the collapse of oil hits us extremely hard and our $CDN is dropping like a stone. I checked my order versus the costs now and I saved $430CDN buying the Mac Pro before the change. I rarely make the right guess about the future, but at least this once I did the right thing.

Apple is simply amazing.
Corpo full power. Margins, targets etc. up to the last possible way. This company is just all about numbers. So sad as they make good operating system.
Not a single other company raised prices (in so obvious way), yet poor Apple just done it again. Hopeless.

Many countries’ currencies have slipped dramatically this year against the USD. Normally Apple sets a price based on international exchange rates and sticks to it but I can understand they wanted to recoup some of the losses from their perspective as the value of the foreign purchases was shrinking when expressed in USD. They raised the price of many add-ons but didn’t alter the prices of the base product. So the impact is significant to consumers but not as bad as it could have been.

It is tough if you look into the details and you’re right, many companies are giving people a price break in these extraordinary times. You can understand it from an accounting perspective but one might think that Apple could ride this storm better than anyone with their cash pile and their historically excessive margins.

Rather than earn some respect and admiration by dropping some prices while many feel the pinch from COVID-19 shutdowns and projects on hold, they chose the argument that they have an unassailable obligation that their first priority must be to protect shareholders’ interests. But that’s unconvincing when they must also be a good corporate citizen.

They make headlines for donating stockpiled masks, that were already paid for in previous years, and in truth their charity is paid for by these recent increases that are done quietly and don’t make headlines in the general press or editorials.

If we look back 50 years, when newspapers were king, some respected editorials may have ripped this behaviour. And in spite of Apple News+ bringing us thousands of ‘curated news’ articles every month, I don’t recall a single editorial on being the best corporate citizen a company can be when people are clearly suffering in terms of health and financial well-being. Of course I don’t recall News+ passing on a single editorial on any topic.

I can only hope they are doing their part behind the scenes in ways that we are unaware of and would make us proud if we knew; if not, shame on them.

Apple is E-corp to the power (>2).
https://mrrobot.fandom.com/wiki/E_Corp.

COVID-19 doesn't discriminate.

Don’t worry, they’ll come down from their throne when people have no more money for luxury items. Those who are profiting big by gambling with the crisis are too few to keep Apple afloat.