- Posts: 4011
- Joined: Wed Jul 30, 2014 5:25 pm
Let's just be practical about this.
There is no financial value or gain for BMD RAW to be licensed or made available by BMD "as an encoder" (a codec) to other camera manufacturers since they are themselves a camera maker and this is an ingredient to their success in selling their cameras and VA units. That goes without saying why would they provide a competing Apple RAW, pay the licensing to Apple, just so their camera can have another RAW option? That may be palatable to the end consumer but not to BMD.
On the other end of the spectrum, licensing the BRAW decoder SDK to NLE software developers makes logical and financial business sense. It gives them the opportunity to sell cameras with BRAW wherein the recordings can be included, edited, and process by other NLE, increasing their camera market share.
It's really this simple if you put yourself in their shoe. But if you keep on sticking to using putting just yourself in your own shoe, you can just be wishful thinking. There's practically no reason why BMD should propagate Apple ProRes or make their codec available to other camera manufacturer. That's what my crystal ball says.
There is no financial value or gain for BMD RAW to be licensed or made available by BMD "as an encoder" (a codec) to other camera manufacturers since they are themselves a camera maker and this is an ingredient to their success in selling their cameras and VA units. That goes without saying why would they provide a competing Apple RAW, pay the licensing to Apple, just so their camera can have another RAW option? That may be palatable to the end consumer but not to BMD.
On the other end of the spectrum, licensing the BRAW decoder SDK to NLE software developers makes logical and financial business sense. It gives them the opportunity to sell cameras with BRAW wherein the recordings can be included, edited, and process by other NLE, increasing their camera market share.
It's really this simple if you put yourself in their shoe. But if you keep on sticking to using putting just yourself in your own shoe, you can just be wishful thinking. There's practically no reason why BMD should propagate Apple ProRes or make their codec available to other camera manufacturer. That's what my crystal ball says.
URSA Mini Pro 4.6K G2, Blackmagic Design Pocket Cinema Camera 6K, Panasonic GH5
PC Workstation Core I7 64Gb, 2 x AMD R9 390X 8Gb, Blackmagic Design DeckLink 4K Mini Monitor, Windows 10 Pro 64-bit, Resolve Studio 18, BM Micro Panel & Speed Editor
PC Workstation Core I7 64Gb, 2 x AMD R9 390X 8Gb, Blackmagic Design DeckLink 4K Mini Monitor, Windows 10 Pro 64-bit, Resolve Studio 18, BM Micro Panel & Speed Editor