Tim Franks wrote:
Well as mentioned in a different thread. Shake was purchased for the technology which is still be utilised in Apples software.
Looking at hardware side I think Apple has proven they defiantly still target the Pro market and how things are going we might see much bigger trend. Let's not forget Macs are still market for content creation.
I was recently at a small VFX post house and noticed they where using Sonnet racks with Mac Minis and they where pretty convinced and they seemed to spit out the data pretty fast.
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update:
note: Just to be certain, totally respect you [and other peoples] point of view who may have a good experience with various Apple products - also, I do not deny that there are aspects that may be good/better than others - below, Im merely addressing the 'mentality' that turned me away from Apple.
It's not just Shake - it was the whole momentum drop that 'turned me off'...
Thanks for the listen/read...
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Some examples:
Hardware:
*
Apple Pismo - [
The first laptop to 'edit' DV video]
- Swappable media bays and desktop GPU that could be swapped out [
fully upgradeable machine]
vs.
Everything after... not to mention the
'trash can mac' I know, they tried to redeem it with the
cheese-grater mac lol!
[
Again, its about momentum, and trust...]
Software:-
Aperature[
At the time, there was rumor they may even get a photoshop app]
-
Shake All the pros, at the time, were waiting for 'Apple Phenomenon' to replace Shake.
[
Wouldnt be waiting for that if they actually put all the features into FCPro...]
-
Color [
One may argue it all went into FCPRO - but, we see most people would use Resolve Color over FC]
* As mentioned, there was a lot of momentum
With iWeb, people were talking about a Dreamweaver competitor, etc.
... along with other potential apps - (
I mean, Autodesk bought out SoftImage and Maya... Apple could have easily scooped up the latter - which, some hoped for at the time.)
But it was all around this time things begin to fizzle out.
At some point, Avid, etc. all lifted their prices on their software a bit, as Apple was no longer king of the Pro media line, nor a potential threat.
Now - this little list wont convince anyone... this is just my own journey, but add in there dumping NVIDIA - even if I wanted to love Final Cut... the line is hard drawn in the sand there.
1: AI/programming [Nvidia - for me, at least]
2: Gaming [Old, yeah - but I game like no tomorrow... and that is NVIDIA only]
3: Video... Nvidia - [those guys... yeah, wish they made their own computer... wait, they did have the Shield] :p
* apple customer service:
When I lived in Atlanta, easy to get to... but - some things never change.
They always have issues with their power adapters.
Remember the YO-Yo, clear adapters - real cool, you could see your wires burned out.
Yeah, recall - I went down and said I wanted it exchanged as its on recall, "nah, bruh - its good"
(Waving it in his face, showing the burned wire) - "uh, ok... bruh, guess I will give you a new one"
* surprised by this customer experience.
Then they updated it! With... opaque white adapters - (transparency is not good)
... and people still had issues and do have issues from laptops to ipads with Apple.
Last but not least - upgradability... that flip from fully upgradeable to [we have to replace the batter] = stingy, and not liking it. [i realize many are fine]
The whole point of this... was to say I agree with the former poster...
ITs not that things are 'bad' - they may be actually REALLY good in some areas... but its that whole eco-system/universe mentality they have... dont trust it.
Here's hoping BlackMagic keeps up the good work.
***
Just saw, in another thread,
BRAW isnt supported in FinalCut Pro???
Anyway... [guess I shouldn't be suprised at this point]