Hi
I am wondering whether to ask clients to review grades on their iphone?
This question, "On what screen should clients review remote grades?" has been puzzling me for a long time.
And now my work is 100% remote, it has become a bigger issue.
On every project I recieve feedback from multiple individuals scattered across the globe.
Some of the people are technical , some are creative, some are clients and occasionally one is a celebrity.
I need some sort of system whereby I try to get all these people to look on a screen to crit the work, when I have no real power over them, and their level of compliance to my requests is low.
I currently run an iphone as part of my grading setup, so I can see the image on my reference monitor (CM171)
Apple has done an excellent job of colour calibration, and I think that the images are similar enough that a feedback from one screen is very likely to be the same as feedback from the other. The OLED screen versions (X, 11, 12) are particularly good
I think that there are FOUR arguments for using the iphone as a feedback tool:
ACCURACY
A late model iphone screen is probably more colour accurate than any other consumer device that the viewer will have to hand.
CONSISTENCY
By naming the iphone as the target, it is more likely that feedback from different individuals will be in agreement
CONVENIENCE
In the creative industry, there is a very high probability that every stakeholder in the process will have an iphone in their pocket.
RELEVANCE TO TARGET
All of my films go online, and online now largely means handheld.
The iphone represents not only a high proportion of consumers, (29% EUR, 52% USA) but is weighted to the premium (and therefore more valuable to advertisers) end.
(I should mention that I do a lot of work in fashion and beauty, so that also pushes the comnsumer viewer profile of my work strongly towards iphone)
I would love to hear what people think.
But just so to clarify my position, I am obviously not saying that the iphone is the best platform for viewing grades on - that is a reference monitor. I am saying that the iphone is the best platform that I can reasonably expect ask distant clients to use, in the real-world productions I am involved in, and that it is pretty good for all the reasons described above.
Alan Mahon
I am wondering whether to ask clients to review grades on their iphone?
This question, "On what screen should clients review remote grades?" has been puzzling me for a long time.
And now my work is 100% remote, it has become a bigger issue.
On every project I recieve feedback from multiple individuals scattered across the globe.
Some of the people are technical , some are creative, some are clients and occasionally one is a celebrity.
I need some sort of system whereby I try to get all these people to look on a screen to crit the work, when I have no real power over them, and their level of compliance to my requests is low.
I currently run an iphone as part of my grading setup, so I can see the image on my reference monitor (CM171)
Apple has done an excellent job of colour calibration, and I think that the images are similar enough that a feedback from one screen is very likely to be the same as feedback from the other. The OLED screen versions (X, 11, 12) are particularly good
I think that there are FOUR arguments for using the iphone as a feedback tool:
ACCURACY
A late model iphone screen is probably more colour accurate than any other consumer device that the viewer will have to hand.
CONSISTENCY
By naming the iphone as the target, it is more likely that feedback from different individuals will be in agreement
CONVENIENCE
In the creative industry, there is a very high probability that every stakeholder in the process will have an iphone in their pocket.
RELEVANCE TO TARGET
All of my films go online, and online now largely means handheld.
The iphone represents not only a high proportion of consumers, (29% EUR, 52% USA) but is weighted to the premium (and therefore more valuable to advertisers) end.
(I should mention that I do a lot of work in fashion and beauty, so that also pushes the comnsumer viewer profile of my work strongly towards iphone)
I would love to hear what people think.
But just so to clarify my position, I am obviously not saying that the iphone is the best platform for viewing grades on - that is a reference monitor. I am saying that the iphone is the best platform that I can reasonably expect ask distant clients to use, in the real-world productions I am involved in, and that it is pretty good for all the reasons described above.
Alan Mahon
ALAN MAHON COLOURIST
www.alanmahon.com
www.alanmahon.com