John Brawley wrote:Amazing because the poster here was busy posting about how much product placement there was in Apple TV shows with the inference being that the Apple overlords are forcing Apple TV shows to have apple product in every shot and yet they aren’t forcing anyone to shoot content using iPhone, surely a more likely scenario.
Yes I’ve done Sony shows and YES they want you to shoot Venice if possible or have a good reason why you shouldn’t.
No one needs to tell you that shooting a Sony show with a Sony camera is not product placement.
I’ve done Apple shows and they are threes stages removed from the creative on-set process and have never dictated what I shoot.
JB
First of all, nobody said anything about Apple demanding shows feature an Apple device in each and every shot. Those are your words, Mr Brawley, not mine. Apple has already revealed in federal court that they rely heavily on free product placement in television shows and movies. And there's no disputing the massive amount of product placements in Apple TV+ shows. It's been well documented, not only in court records, but also by industry reports, leading business magazines and papers and even blogs dedicated to Apple product placement, one of which is 80 pages long - which is remarkable, since Apple doesn’t pay for product placements in television.
Secondly, I'm sure you'd agree that it would be imbecilic to expect Apple to dictate that their shows be shot on iPhones. So I'm afraid that is not a more likely scenario.
Apple TV+ is having a tough time attracting viewers, with a market share of just 3% in the US, placing it in seventh place on the list of the most popular streaming services. The overwhelming majority of Apple TV Plus subscribers — a whopping 62% — are on free promotional offers, 29% of whom have no intention of resubscribing once the promo period expires; and only 30% said they plan to renew at the regular $4.99/month price (and the rest were unsure). Forbes, one of the top five financial sites by traffic, has called Apple TV+ DOA.
Disney and WarnerMedia have been strengthening their original content offerings, Apple, not so much. Apple's strategy? to drive hardware sales, incentivizing consumers to purchase its smartphones, tablets, computers or Apple TV set-tops.
CNET writes: “Apple is taking aim at original video because it could be a crucial enticement for people to buy more iPhones and other gadgets. You can’t overstate the importance of the iPhone to Apple. The phone, one of the most popular in the world, still accounts for more than half its sales and was critical to Apple’s march to become the first US company worth $1 trillion."
Former Apple marketing chief Phil Schiller, testifying in federal court, said Apple didn't even need to do any advertising when releasing a new product, relying instead on two strategies: (1) relying on media buzz and (2) product placement.
Schiller added that Apple employees work closely with Hollywood on product placement so its products are used in movies and television shows.
Only by using their streaming service as a golden platform for peddling their merchandise can Apple hope to justify continuing as they've been doing with Apple TV+ (i.e. small subscription base, little new original content, subscribers not renewing and even cancelling).
At the rate of 1.24 product placements each minute of Ted Lasso!
250 product placements across ten episodes of The Morning Show.
704 product shots across 74 episodes of various shows.