John Brawley wrote:
They have already done a high end camera, that was a giant failure, the original Ursa.
No one bought it. It was too heavy (even though it was lighter than an Alexa) and it was designed to be 4K+ upgradeable. It tanked big time.
Same as the AJA Cion....
As probably the only Cion owner posting here, the only person with one available for hire in Melbourne, and one of the Admins of the Cion User Group, I have to reject that statement completely.
The Cion did not 'fail' for the same reasons as the URSA, it failed because the people who were given them to review had No Idea how to shoot with a camera that has Linear sensor output available.
They treated it the same way as they would when shooting on a Log based camera, and it shows up in their sample footage, certainly when viewed by every owner of a Cion.
Sadly for the rest of us, these so called experts make proclamations based on their 'knowledge and experience' that too many people are willing to accept without checking or doing their own research.
As for the Ursa, it's failures were pointed out before it went on sale - Too many screens using too much power in too heavy a body.
The mere existence of the Ursa Mini shows that the customers didn't want something that big, with that many screens, and the existence of the BMD Viewfinder after customer demand for a quality viewfinder, proves the concept of putting a massive fold out screen on the left side of the body was always stupid.
The button layout of the Ursa Mini Pro shows BMD listened to the feedback for the Ursa and the Ursa Mini, and finally gave the buyers exactly what they wanted, a scaled down ENG body with S35 sensor.
Now, the feedback is all about opening up Braw to other manufacturers cameras, lets all just hope that Aja, Arri, Canon, JVC, Panasonic, Red, Sharp, Sony, etc are listening too.