Ellory Yu wrote:I’m just curious as to what kind of content really needs this much of resolution and field of view of 9K. Are you guys shooting for high budget theatrical release or just commercial content that is shown on the web or television, of which, as to to date, the world’s majority still are on HD sets and at the best a 4K streams. I’m not passing judgement on anything or anyone, just really trying to understand the reality of gear acquisitions. I can understand those that re just hobbyist or wanting to have the very latest and greatest. I can understand those who and having to shoot to specs of a production company, but that’s really it. Those skilled enough can shoot wondrous shots with a 10 year old Cine cam that even today’s commercials by Patrick Sullivan for the Pyxis cannot compare.
We have many amazing cameras that are all legit enough for the biggest features all the way down to web content. With resolution, unless it's a special case, around 4K has always been enough. It's just a matter of things like having a cleaner image because the noise at 8K is smaller so when you downscale to 4K, the noise reduces a little bit. Dynamic range.... if you're shooting scenes with a wide range of lighting, then the dynamic range will matter more. Most cameras look so good that if you shoot and you're skilled and you clip the image (sun in the shot, etc) they'll just think you meant to do it that way.
As far as field of view, that's another creative choice. So many times I've seen stuff shot on stuff like Alexa 65 and similar cameras, but you can't really tell and it just looks good. Supposedly they shot El Camino on the Alexa 65 and it's not that it looks THAT visually different to me that you go, "Yeah, that's definitely a 65 sensor." Especially with scripted, there's only so wide and shallow you can go.
I work for a company that does stuff across the board from big commercials to web promos and they shoot on a mix of cameras and resolutions for each.... 8K, 4K, HD... they've even shot web content at 8K. It's more about the starting look/data the camera is capable of rather than a specific number.
It's really all about reputation and then creative decisions regarding sensor size and resolution. It's not like companies go "ok this is for broadcast TV so we're going to shoot 8K Raptor but this other project is a web promo so we're just going to shoot Alexa Classic HD.
So yeah, definitely don't equate sensor size and resolution with huge projects and bigger budgets.
That's my opinion anyway.