Brad Hurley wrote:This is one of the conundrums in using reference monitors for material that is destined only to be viewed online. A reference monitor is the one piece of equipment that your target audience is almost guaranteed not to own, so from that perspective it would seem slightly insane to use a reference monitor for color grading if your entire audience will be viewing on web browsers and phones.
the weak link in this thought is... most everyone else who is delivering content for web is gradeing on a callibrated screen,
so imagine we have a cleint who cares deeply about the color of their logo.... Marc in LA grades a client's logo to match a specfic shade, denisty and saturation of orange, in Vancouver i grade another clip from the same client and logo to the same specfic shade, denisty and saturation of orange, on external scopes and callibrated monitor's the logo's are identical
someone else grades a third clip and grades the same client's logo to match visualy on their iMac screen
all three clips go to the same web service, and in the work the Marc and i did display as identical logo's, the third clip could be anything, anything but accurate that is....
no matter how crappy the screen used to display, the client's logo's will match if graded on callibated screens, the uncallibrated screen leaves the colorist no leg to stand on if the resuat looks like crap somewhere / anywhere else other than their iMac screen and the client is not happy
you are insane not to use a callibrated ref mon, if for no other reason that to know what you are shipping is valid
one more thought, when YouTube has skin in the game, like millions of their own cash in a YouTube RED exclusive feature film, the deliverables spec's are pretty tight!