Darkfable wrote:simonspear wrote:Matt Pritchard wrote:I'm not worried about these shipping. B&H already seems to have their hands on some, and Wooden Camera just released a bunch of rigs for them.
... What I really don't understand is why people defend the whole "well if they ship 1 camera in July then they are not lying approach". If testing/production schedules are really this tight then why on earth did they not just advertise as "Shipping August", "Shipping September" etc, etc. Does the marketing momentum of saying a camera will be ready months before it actually is really outweigh the disappointed customers and bad feeling/press that it creates? ...
If I ran a company with a terrible reputation for not delivering on time such as blackmagic, I would as you say push the date forward in expectation. If I thought it would be ready in July I would say August and ship on the first if August! I wouldn't say July then try and ship on the last day of July and probably balls the whole thing up, pissing off my entire customer base. That would be a really really stupid thing to do!
As has been discussed before, it's a mystery to me at least why BMD feels compelled to announce relatively specific shipping "dates" so far in advance. I guess they believe it's best for their bottom line, but it makes no sense to me and many others.
For example, last April at NAB 2013, if BMD truly believed they'd have the cameras ready by Aug. 1st, I'd rather they'd announced something to the effect of, "We plan to
start shipping the BMPCC and BMPC-4K by Aug. 1st or so, subject to change."
Or, why give any target timeframe at all? Instead just say, "Shipping will start at least several months from now. We'll make another announcement when they're ready to ship." In other words, "Coming soon; TBA."
If BMD did this, it would signal to end-users that the new cams are possibly quite a ways away, and to best not plan on their immediate availability. So, a customer might decide to buy a current model in-stock camera, or choose to wait an indeterminate time for a new one. But not expect the new cam by a certain "date".
However, BMD doesn't do this. They give target shipping dates. Maybe they feel this gives them some sort of competitive advantage, even though it irks some of their customers. I don't know.
In the meantime, it is what it is. Today is not Aug. 1st yet, and BMD may start shipping the new cams by then (if not sooner) to some of their distributors. After that the cams are shipped to dealers. If all goes well, BMD will have honestly kept their promise even if users only
start receiving cams sometime in Aug.
I'm looking forward to receiving my new cam ASAP (a BMPC-4K), regardless.
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