Andrew Kolakowski wrote:That falls under strategic/political decision argument.
And 50$/license would never offsets potential losses. It would be no near enough. Such a plugin is not for general use, but strictly to load single format to Resolve.
1000 sold plugins wold give BM 50K.
1000 users buying into BM ecosystem (camera etc.) is worth more than 100x this 50K.
And of course 5K$ ProResRAW plugin price would never sell.
I still argue that this 50$ solves nothing.
We agree to disagree. I'd argue that there are vastly more people using Resolve than people owning BMD cameras (that includes myself and quite frankly anyone I know in my closer professional circle).
If all of these people, who never bought nor ever would consider buying a BMD camera would give BMD $50 a year (mind you, I didn't talk about a 'one-off' payment for the license, but an annual subscription type model), this would be a considerable revenue stream for BMD.
Wikipedia says that there were around 2 million DR users by the time BMD made the software free to use. This number has definitely grown since then. But lets just assume one third of these 2 million users would pay BMD $50 a year for the luxury of using ProRes RAW in their favourite editing system. That'd be over $3,3 million in revenue per annum - a decent extra income.
BTW, that's the equivalent of just over 13,000 BMD 6K Pros sold. You may disagree, but for me that's quite a lot of cameras and in today's heavily contested camera market with all the Sonys, Canons, Panasonics and who knows what other brands around, it'd cost BMD a lot of effort to sell this amount.
Lets not forget, we're talking about a rather niche market BMD is trying to corner, which is professional video cameras, where there are far less customers than your average "I want to take some snaps and a bit of video in my spare time" users that make up a lot of the people buying digital cameras.
Why not get some revenue from the customers/free users they already have instead? I'd be happy to pay the $50 by the way
What I'm saying is, this would definitely make them more money, than hoping that their insistence on cutting ProRes RAW out of their app will magically generate those 'millions' of BMD camera purchases. Because these customers do not exist in real life.
But as I said above, I appreciate that you may disagree. The more interesting question for me would be though, would you get the ProRes RAW add-on for $50 a year?