
- Posts: 22
- Joined: Fri Mar 23, 2018 1:23 am
- Location: San Mateo, CA
- Real Name: Robert Harker
When Blackmagic Design creates an Android version of their camera app, they will probably give it away for free for the same reason they give Resolve away for free. It is the Gillette Razor marketing model:
"Give away the razor handle and make your money on blades."
Resolve and the camera app are both vehicles to feed users into the Blackmagic eco system:
You like to edit in resolve? $400 for the mini controller, $600 for the keyboard controller.
You like resolve color correction? how about a color console? $860 for the micro, $2,100 for the mini and $27,500 for the full blown advanced.
You like Fairlight and would like some knobs and faders? $3,100 for the desktop with 12 faders or ~$31K for the 24 channel control surface.
What about rack mount screens, switchers, splitters, cross connect, format converters?
I am sure there are production suites that are almost everything Blackmagic. Just a few products that Blackmagic doesn't sell. Especially in the corporate/church world. It all just works together as a whole.
Likewise for the app. How about a Black magic camera or three?
Once Blackmagic gets a new user started with a free editor or app, a lot of users then find it simplest to continue on with other Black Magic products because they work so well together. It does not take too many $27K color correction consoles or $31K audio consoles for Blackmagic to start earning some real money.
"Give away the razor handle and make your money on blades."
Resolve and the camera app are both vehicles to feed users into the Blackmagic eco system:
You like to edit in resolve? $400 for the mini controller, $600 for the keyboard controller.
You like resolve color correction? how about a color console? $860 for the micro, $2,100 for the mini and $27,500 for the full blown advanced.
You like Fairlight and would like some knobs and faders? $3,100 for the desktop with 12 faders or ~$31K for the 24 channel control surface.
What about rack mount screens, switchers, splitters, cross connect, format converters?
I am sure there are production suites that are almost everything Blackmagic. Just a few products that Blackmagic doesn't sell. Especially in the corporate/church world. It all just works together as a whole.
Likewise for the app. How about a Black magic camera or three?
Once Blackmagic gets a new user started with a free editor or app, a lot of users then find it simplest to continue on with other Black Magic products because they work so well together. It does not take too many $27K color correction consoles or $31K audio consoles for Blackmagic to start earning some real money.
Robert Harker
Oldest SMPTE student member
Cinema Dept, City College San Francisco
Oldest SMPTE student member
Cinema Dept, City College San Francisco