Kays Alatrakchi wrote:Rakesh Malik wrote: Blackmagic should offer a ProRes add-on option stat.
I doubt BMD will phrase it quite like this because the two companies seem to have a good relationship, but licensing is up to Apple. If they don't want to allow ProRes support on platforms that could potentially challenge their hardware + software offerings, they won't.
Notice that the only approved ProRes encoders on Windows are offered by software that does not at all compete with something Apple sells or promotes: Fusion, Nucoda, Scratch, Cinemartin, etc. Throwing ProRes into resolve would be like telling everyone "go ahead, don't buy a Mac and don't consider FCPX, it's cool."
The only other ways to get ProRes on Windows is through the reverse-engineered ffmpeg solution which can't really be integrated in most workflows and usually isn't even a consideration.
Apple doesn't care about the licensing profits, those are meaningless to their bottom line. They care about mindshare and maintaining a particular role in production environments without the threat of competition. Limiting ProRes engineering is an incredibly easy way to do that.
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